Everyday Ethnic Wear: Why Young Women & NRIs Are Choosing Kurtis, Co‑ords & Lehengas Over Western

Ethnic wear has evolved far beyond festivals—today, Gen Z, college girls, and NRIs are embracing kurtis, co‑ord sets, suits, and lehengas as their go-to daily wardrobe. Not just a nod to heritage, it’s fast becoming the new “everyday chic”.

1. The Rise of Everyday Ethnic

India’s ethnic wear market reached USD 80.2 billion in 2024, and is projected to grow to USD 86.7 billion by 2025—a solid 8.1% CAGR
Women’s ethnic wear accounts for a dominant 73.5% of the market, driven primarily by college-age buyers and young professionals .
On Flipkart, Gen Z women now make up 34% of shoppers, with ethnic sets and kurtis leading the demand.

2. Mewar Mehal: Crafted for Today’s Queens

Premium, yet affordable
Our brand bridges the gap between mid-range and premium—perfect for young women seeking luxury without overspending.

Traditional & poetic design
Weaving together rich craftsmanship and timeless aesthetics, each kurti, co‑ord set, suit, and lehenga is a tribute to regal heritage.

Comfort meets versatility
Lightweight, breathable fabrics designed for campus days, cozy evenings, and cultural outings.

3. Styling Tips: Day-to-Night Ethnic Looks

Kurti + Jeans or Leggings – Effortlessly stylish for college mornings.
Co‑ord Set + Sneakers – Casual fusion for coffee dates or meetups.
Lehenga Skirt + Crop Top – Breezy, festive, and perfect for brunches.
Classic Suit Set – Office-appropriate with cultural flair.

4. Simple Care for Stunning Wear

Hand wash or gentle machine wash with cold water.
Use mild detergent and low-heat ironing.
Store carefully with tissue paper to protect colors and embroidery.

These easy steps keep your ethereal outfits runway-ready for years.

5. Stories from the Heart

“My Mewar Mehal kurti became my daily campus favorite—I received so many compliments!”
“Wore the lehenga crop set at a London brunch and felt like royalty, yet so comfy.”

6. Ready to Make Ethnic Everyday?

Discover your everyday elegance—kurtis, co‑ord sets, suits, and lehengas curated for the modern muse.
🎁 Use code HOMEETHNIC15 for 15% off your first order! Click here to shop now.