Ethnic wear has evolved far beyond festivals—today, Gen Z, college girls, and NRIs are embracing kurtis, co‑ord sets, suits, and lehengas as their go-to daily wardrobe. Not just a nod to heritage, it’s fast becoming the new “everyday chic”.
1. The Rise of Everyday Ethnic
- India’s ethnic wear market reached USD 80.2 billion in 2024, and is projected to grow to USD 86.7 billion by 2025—a solid 8.1% CAGR
- Women’s ethnic wear accounts for a dominant 73.5% of the market, driven primarily by college-age buyers and young professionals .
- On Flipkart, Gen Z women now make up 34% of shoppers, with ethnic sets and kurtis leading the demand.
2. Mewar Mehal: Crafted for Today’s Queens
Premium, yet affordable
Our brand bridges the gap between mid-range and premium—perfect for young women seeking luxury without overspending.
Traditional & poetic design
Weaving together rich craftsmanship and timeless aesthetics, each kurti, co‑ord set, suit, and lehenga is a tribute to regal heritage.
Comfort meets versatility
Lightweight, breathable fabrics designed for campus days, cozy evenings, and cultural outings.
3. Styling Tips: Day-to-Night Ethnic Looks
- Kurti + Jeans or Leggings – Effortlessly stylish for college mornings.
- Co‑ord Set + Sneakers – Casual fusion for coffee dates or meetups.
- Lehenga Skirt + Crop Top – Breezy, festive, and perfect for brunches.
- Classic Suit Set – Office-appropriate with cultural flair.
4. Simple Care for Stunning Wear
- Hand wash or gentle machine wash with cold water.
- Use mild detergent and low-heat ironing.
- Store carefully with tissue paper to protect colors and embroidery.
These easy steps keep your ethereal outfits runway-ready for years.
5. Stories from the Heart
“My Mewar Mehal kurti became my daily campus favorite—I received so many compliments!”
“Wore the lehenga crop set at a London brunch and felt like royalty, yet so comfy.”
6. Ready to Make Ethnic Everyday?
Discover your everyday elegance—kurtis, co‑ord sets, suits, and lehengas curated for the modern muse.
🎁 Use code HOMEETHNIC15 for 15% off your first order! Click here to shop now.